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The promotion is for the brand’s new Hypnôse Drama mascara.
August 13, 2024
By: Lianna Albrizio
Associate Editor
To celebrate the launch of its new Hypnôse Drama Mascara, Lancôme is turning the volume down on drama and up on lashes. The tongue-in-cheek campaign is a playful spin on a gossip session between “Giggly Squad” podcast hosts Hannah Berner and Paige DeSorbo filled with dramatic dialogue and lip readers to fuel the rumor mill. Building upon the brand’s message of happiness, Lancôme says it’s highlighting the positive by disguising compliments and beauty tips as a dramatic exchange in a ...
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